Pre-Development Assistance
The Horizons team will work with project developers, land planners, architects,
interior designers, and other team members to enhance the total project vision
and insure that the project is market-driven and maximizes sales. The developer
can choose from the following services:
- Market comparisons
- Consumer research and market analysis
- Feasibility analysis
- Pre-sale analysis
- Pricing and absorption projections
- Pro-forma analysis
- Marketing strategy development
Horizons works with the developer to identify target markets and formalizes customized strategies to reach them.
Resources and services available include:
- Direct marketing locally, regionally or nationally
- Development of all sales tools
- Preferential rates for advertisement design, production and placement
- Public relations development and maintenance
- Set up, staff and manage offsite sales centers
- Programs and incentives for local and national brokerages
- Database management systems
- Model unit design supervision
- Grand opening and other special event coordination
Sales Management
Horizons can manage, oversee, and monitor all aspects of the sales program.
Services include:
- Implement “urgency to buy systems”
- Sales team recruitment, training and supervision
- Sales team training manuals and materials
- Scripting of the sales process
- Organized sales presentations
- Recruit, train and manage administrative staff for sales centers
- On-site sales facilities and display development and installation
- System for collecting client profiles and follow up
- Other comprehensive reporting systems
- Call systems
- Sales team and prospect evaluation forms